My Journal

Partum Susurro

We're back to working on our own account again, and this morning we uploaded the collected logos we've used over the years, in honor of our recent rebrand and relaunch of www.be-communications.com. I found it most interesting to see the evolution of it, from the styling, to the ...

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When a gimmick becomes a reality.

Published on May 5, 2016 “Your brand is in my content…. Now my content is broadcasting your Brand!”  This was the strategy driving our sponsorship model going into production on AnteRockstar Season 2.  ‘Branded Content’ was the hot new thing on the m...

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Re-Lease

May 31, 2012 at 9:43 AM We're always pleased to have the opportunity to document unique experiences, and on May5th, 2012, were by chance invited to participate in a spiritual  healing workshop entitled Abundance.  This chance invitation came by way of another cha...

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Anyone, anytime, anywhere.

March 16, 2012 at 11:07 AM A piece We call AAA. Our latest, and what I consider one of our best pieces yet. Commissioned by The Aids Committee of Durham Region for presentation at their annual conference inaugural dinner, which happened last night, and we are proud to shar...

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MARKETING IN THE BOND AGE

December 30, 2011 at 11:55 AM What happens when the person becomes the product? By Tamara and Kevin LeClair www.be-communications.com With the advent of mass production, so came the medium of mass messaging.  It became the marketers purview to create media specific to...

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SEO – Where the only number that matters is 1

November 15, 2011 at 6:18 PM SEO is a numbers game, just like the rackets the mobsters used to play in the streets.  You take a bet on what terms "numbers" will be popular on any given day.  The problem  being, moving yourself up in the results is sometimes a...

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