2KYU was created as an audience development/retention tool for ApocryphA.   Alternate reality game enlisting players in an experiment attempting to “unwrite” 2000 years of history.

WWW.2KYU.COM (password 2kyu3)


The future is the past unstated.
2KYU is an alternate reality game distributed on multiple platforms (print, web, email, txt, and telephone) where the player is directed through a productive workflow while 2KYU collects data on their actions at each level.  Played out in 3 generations of 4 stages comprising 13 levels each.  Each generation of the game is coincides with each season of ApocryphA, rolled out one quarter behind AporcyphA’s production schedule.

May 11, 2015

2Q: An Alternate Reality Game about Time. Dear Jurors, thank you for your curiosity and your time investigating the possibility of funding 2Q. Like the CMF, 2Q is curious, and questions everything… Twice

What is reality? 2Q is an Alternate Reality Game proposing an experiment where players are challenged to affect a predicated future. 2Q is a web 5.0 transmedia project, testing the proposition that the future is impacted by our perception of the past. 2Q interacts with audiences on an emotional level, and responds intelligently, in an intuitive; evolutive way.

Subscribers are enticed by TheStoryYouKnow1 to become players “unwriting” 2000 years of history. When they encounter a mysterious hacker who suggests what they see is not what it appears to be; the experiment begins…

Is it real? 2Q re-contextualizes religion within history, presenting the relatively obscure gnostic apocryphal2 perspective in the light of the widely known canonical3; in an attempt to reconcile science and spiritualism, and realize the deeper truth within the historical Biblical story. The 2Q storyline was conceived in response to insatiable human need to validate our existence by quantifying our experience, and an equally insatiable market hunger for biblical content.

Appearing in multiple formats and platforms, real and virtual, audiences watch alternate reality unfold on www.2KYU.com as 2Q directs players through a productive workflow; collecting psychographic data on both user groups’ actions/reactions/interactions at each level.

www.2KYU.com cultivates and sustains community, drives IP production within the community, and collects data on user/user pool behavioral patterns and integrity when faced with challenges.

2Q data is collected for learning purposes, with the intent to create a blind, measurable, predictive, intergenerationally comparative model of human psychosocial behavior.

2Q generates revenue through licencing, offering an exclusive experience and privileges in three tiered upgrades up to 576,000 players per year, in quarterly issues of 144,000.

The potential applications for artificial emotional intelligence are immense and innumerable.

Will you 2Q? We hope you do.